Nike free ID: Closer to the customer

Nike started this in 1962, formerly known as Blue Ribbon Sports, and manufactured and designed footwear for athletes by athletes, with a strategy based on a "pyramid of influence" where a small number of athletes can have an influence so amazing in society, Tiger Woods, Michael Jordan, Rafael Nadal,  Roger Federer, …

Today Nike dominates the athletic footwear market with a global share of 31% and 50% in the U.S., and not only that, her clothes and bill breaks down barriers around the world more than 22 billion dollars.

Nike free ID is a platform where we can design our sneakers not only in color, but with characteristics of sole and instep. The process is simple and very intuitive, so it has all the time in sports that are yours from the beginning. It also has an easy delivery system without return costs. Nike repositioned its brand among the most innovative business processes, marketing and production. This concept seems interesting to consider it in our companies because that change based on clients is the key in present time.