Coca-Cola brand first official account of Line in Europe

Coca-Cola is the preferred brand for Line this year in Europe and the first brand to have an official account on this platform of our continent, thanks to an agreement brokered by Carat and iProspect. The beverage company has achieved in the first 4 hours more than 10,000 friends on the network messaging and in less than a day 25,000.

The first actions that ematerialize this agreement were: the creation of the official account, a line of stickers own Coca-Cola and the ability to converse with the brand through mode "on air" featuring Line. According to a statement, the two brands will continue to conduct joint actions along this 2013.

Line users, mobile messaging platform with social networking service with more than 12 million downloads in Spain and 160 million worldwide, since last Thursday, can count Coca-Cola contact your network users and receive personalized messages daily.